Justin Wood

Founder, Strategist

Hi, I'm Justin. With over 8 years in digital design and marketing I have learned that two things drive real results in digital: a great product and a great process. I'm on a mission to help businesses build products people love and strategies that help them succeed.

Pedro Martheyn

Head of Growth, Partner

Hi, I’m Pedro. I’m a, performance and product expert with over 9 years of experience in search, social, video, display, and product marketing. Former Sr. Product Lead at Twitter and Head of Search Engine Marketing at Performics Canada, I specialize in building, managing, and scaling growth and product initiatives.

Mary Cruz

Marketing Strategist, Inbound

Mary helps clients gain marketing traction through inbound marketing. She makes sure that clients find the most rewarding route for their efforts and treats each project as unique, tailoring all strategies to the specific needs of the client.

Sam Scrimger

Digital Copywriter

I’ve got a passion for all kinds of writing, and I’ve been doing marketing and content creation for over three years. Before KRFTWRK I was doing campaigns for Shopify, Twilio, and Pagecloud. My creative writing often involves epic fantasy, though I also do outdoors and adventure articles. I love camping, reading, rock climbing, and bourbon.

Aaron Berge

Digital Designer

Design is Aaron’s favourite sport. From a traditional graphic design background and education at OCAD U, he has over five years experience working as a designer, art director and photographer focussing on digital and branding. Before joining the KRFTWRK team, Aaron was living his best life at the Toronto Star getting paid to watch and create content as the lead digital designer of the sports section at the former Star Touch tablet app. When he’s not nerding out, Aaron enjoys shooting hoops, discovering new music, crushing anyone who challenges him at Tetris and spending his lunch money in Subway.

Melody Dusastre

Marketing Strategist

Melody is a Swiss army knife when it comes to marketing. She's a problem solver of all things digital. She helps us craft brand stories and bridge the gap between customers and content.

Tino Mendes

Brand Designer

I'm a Brazilian/Swiss design freelancer in Barcelona. I love it, really!

Rafael Flora

UI Designer

Raf is a multi-disciplinary designer with a focus on UI/UX, product, and visual design. Also known to rock the Dad jeans every now and then.

Our Culture

We know who we are.


We work outside the standard 9-5 and are comfortable with the freelance lifestyle.


We run our team like a professional sports team, putting collective goals over individual ambitions.


We reward our top performing team members who exceed client expectations.

Good Vibes

Life is way too short to take work too seriously. We have a great sense of humor and a lust for life.

Our Mission is in Our Name

Focus on Your Craft

Digital changes quickly. We are constantly growing and improving in our knowledge of digital design and technology.

Respect the Work

Client goals above everything. We fight for what will help our clients achieve their business goals.


June 21, 2019

Digital Designer

Role We are looking for a talented digital designer that can inspire emotions and solve problems through design. You will work with a team of marketers, technologist and copywriters to…
June 21, 2019

Digital Copywriter

We are  seeking a copywriter to write clear, concise and emotionally-driven and traffic-generating content for our clients. Join our small but mighty team of designers and digital strategists in our…
June 20, 2019

Project Manager

Digital Project Manager Role Keep a creative team on schedule, on budget and on task while strategizing with clients on user experience, branding, website and growth marketing projects. This job…