Justin Wood

Founder, Strategist

Hi, I'm Justin. With over 8 years in digital design and marketing I have learned that two things drive real results in digital: a great product and a great process. I'm on a mission to help businesses build products people love and strategies that help them succeed.

Pedro Martheyn

Head of Growth, Partner

Hi, I’m Pedro. I’m a, performance and product expert with over 9 years of experience in search, social, video, display, and product marketing. I work closely with clients to define and achieve their digital marketing goals through a mix of inbound marketing, outbound marketing and conversion optimization.

Ayyyna Budaeva

Marketing Manager

Ayyyna ensures our marketing projects are expertly executed. She specializes in inbound marketing and content creation and manages all inbound marketing for our clients.

Aaron Berge

Product Designer

Design is my favourite sport. From a traditional graphic design background and education at OCAD U, I have over five years experience working as a designer, art director and photographer focusing on digital and product design. When I'm not nerding out, I enjoy shooting hoops, discovering new music, crushing anyone who challenges me at Tetris and spending his lunch money in Subway.

Melody Dusastre

Marketing Strategist

Having worked in Public Relations and Traditional Advertising, I found my sweet spot in Digital Marketing. I love testing new hypotheses and analyzing data to isolate the best performing tactics. I work with the team to find the perfect mix of design, content, and optimizations in order to hit all our client goals. When I'm not strategizing campaigns, I'm probably planning my next adventure. Whether it’s camping in the woods, backpacking through SE Asia, or getting lost in a book, I’m always up for a change of pace.

Tino Mendes

Brand Designer

I'm a Brazilian/Swiss design freelancer in Montpelier, France. Over the past few years, I've built the visual and identity for brands and startups from the ground up. I have a passion for creating interesting and inspiring experiences. I love it, really!

Our Culture

We know who we are.


We work outside the standard 9-5 and are comfortable with the freelance lifestyle.


We run our team like a professional sports team, putting collective goals over individual ambitions.


We reward our top performing team members who exceed client expectations.

Good Vibes

Life is way too short to take work too seriously. We have a great sense of humor and a lust for life.

Our Mission is in Our Name

Focus on Your Craft

Digital changes quickly. We are constantly growing and improving in our knowledge of digital design and technology.

Respect the Work

Client goals above everything. We fight for what will help our clients achieve their business goals.



KRFTWRK FC aims to Build a Banner for Change in Our Work and Communities.

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