CNIB
The Canadian National Institute for the Blind (CNIB) runs monthly fundraiser lotteries. They contacted us to take these lotteries and amplify their digital presence through paid social and landing page optimization. The result was their best performing digital campaigns ever.
+ 409% Increase in ROI
+ 120% Increase in Daily Conversions
+ 85% Increase in Revenue per User
+ 150 Growth Experiments
Task
Enhance the legacy in-store sales approach and adapt the concept for a digital transformation focusing on online purchases.