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Going For Goal: Introducing KRFTWRK FC

KRFTWRK embodies hustle, teamwork and ambition. We put our heads down and do the work even when no one is watching. We have the drive to do things right and create a new kind of agency. It’s more than a game, it’s an attitude.

This year, we’re kicking off our KRFTWRK FC initiative: for charity, community, challenge and change.


krftwrk fc charity web design agency

2020 has taught us a lot. We learned that without change, we cannot survive. Strategic pivoting and adaptability are the most effective ways to outplay our environment and come out on top. 

At KRFTWRK, we strive to improve our craft and our local community. This year, we want to give back and turn our attention to those who need our help. We’re looking to support a local organization or charity by donating studio hours for branding and website design. 

Every year, we design a custom jersey for our closest clients, partners and friends. All the proceeds from the shirt sales go towards marketing the winning charity or local business. We hope to make a better world by helping people in our communities and beyond.

Want your logo on a jersey?

Know a small business or charity you want to nominate?

Kick Start Your


Digital marketing is important now more than ever. 88% of consumers look online before buying online or in stores. Refusing to pivot and showcase your brand online is where many small businesses meet their downfall. 

When coming up with a game plan, the first play is to set up your website. Websites are the home turf of organizations and extend to every aspect of your digital marketing strategy. 

They represent your brand, display your products and services and allow you to compete on a bigger scale.

Why does your small business need a website?

Build your credibility

Grow your business

Showcase your work

Level Out The Playing Field with


Having a clear brand is like having a strong defensive line. It’s the ‘why’ and backbone behind your company. 

In today’s global market, startups are no longer competing on a local stage. In order to play the field, they need a brand story that conveys its essence and connects with people on an emotional level. 

This helps differentiate from the competition and create an unforgettable customer experience.

Why is branding important for startups?

Sets you apart

Builds loyalty

Increases visibility

Up your

Social Media


This year has changed the charity landscape. Fundraising events have been cancelled, in-person meetings have moved online and the industry as a whole is pivoting. 

Budgets are now allocated to digital, phone and DRTV for fundraising strategies.

Implementing social media can be one of the most effective ways for charities to build supporters, boost donations, share case studies and reach their audience. Social engagement keeps your followers informed, starts conversations and builds an online community, essential for fundraising and virtual events.

Benefits of social media for nonprofits and charities

Raises awareness

Boosts donations

Aids fundraising

We’ll Take You to the Premier League

How a new website helped 3% Project reach 1 million students across Canada

  • Modernized logo
  • Rebranding strategy
  • New web design

How consistency and re-engagement helped Planned Parenthood Direct promote their app

  • Outbound marketing re-engagement 
  • Paid ads
  • Push notification strategy

How a new name and rebrand helped Wovn fill a gap in the travel and wellness space

  • Search engine prototype design
  • Inbound marketing
  • Rebranding / name change

Game On

It’s been a tough season. But don’t throw in the towel. We can either adapt and come up with a new strategy, or stay put and hope for the best. The best players know that it takes more than luck to make it big. Behind every successful team member, comes hours of practice and grit. And that’s where we come in. 

Our goal is to amplify the voices of those in our community with pro bono web design and branding work. With teamwork and drive, we’ll execute a game plan that scores goals. 

The ball’s in your court and we want you to take part in the challenge. If you know a small business or charity in your community, nominate them or yourself! If you want to get involved, put your logo on one of our jerseys and become a sponsor.

One game. One shot at glory. See you on the field!