Fusion Pharmaceuticals is using radiopharmaceuticals to revolutionize the world of cancer treatments. They harness a potent and precise cell-killing strategy to treat cancers via “targeted alpha therapeutics.”
Fusion wanted their website to reflect the complex science behind their project with colourful yet clear copy and interactive visuals. We took their retro branding and gave it more life by adding movement and clickable elements to each page.
What We Did
The plain text site was copy heavy and void of any visual aids. The long lines were difficult to read, losing the user too soon.
Communications and copywriting refresh and brand refresh.