Universal Music group needed a simple contesting application design for the TTC’s “Underground Sounds” campaign. The contest allowed TTC buskers to submit their auditions on line, and have a on line voting system for social media campaigns.


UI Design
User Experience Design


Universal Music Group
Toronto Transit Commission (TTC)

What We Did

User interface design.

Mobile first design

We focused on mobile-first design and accessibility


Design a video upload experience that was friendly to artists of all ages

Underground Sounds

The contest received positive press. It was promoted by universal music group and featured in BlogTO and other popular Toronto media outlets.