Role

Be part of a high performing and growing digital agency. We are looking for a performance media specialist that can manage digital advertising campaigns across search and social media platforms. Your role will be to execute and optimize digital campaigns across a number of clients in the tech, software and startup space.

Responsibilities

  • Support on management of integrated campaigns across all digital channels, both current and emerging, including Google, Facebook, Instagram, Snapchat, Apple Search, Twitter, Tik Tok, Pinterest and more.
  • Daily analysis and optimization of performance on all paid channels. 
  • Interpret insights from a variety of sources: Marcom Intelligence, Analytics, Consumer Insights, On Page Optimizations and implement those best practices and insights into our marketing strategies 
  • Strategically collaborate with other team members across social media, web, SEO, triggered and transactional emails to create and implement seamless integrated online campaigns.
  • Assist with strategy development, segmentation, creative and copy evaluation and feedback, testing, monitoring results, and implementing learnings from results in future campaigns.
  • Support with ad copywriting, including function-based text manipulation

Qualifications

  • 2 years experience
  • Highly proficient at Excel or an alternative data manipulation system
  • Experience with Google Ads Editor, Google Tag Manager, Twitter Ads and Facebook Power Editor
  • Creative and analytical thinker with demonstrated problem solving skills
  • Understanding and interest of online marketing, specifically paid media
  • Multi-tasker who enjoys managing a diverse client roster, but still has their finger on the pulse of each campaign and next move
  • Excellent interpersonal and professional communications skills
  • Ability to work within a team
  • Growth hacker mentality
  • Strong attention to detail
  • Must be motivated and able to work with minimal supervision
  • University degree or relevant college certificate

About KRFTWRK

KRFTWRK (Craft-work) is a digital product design and marketing agency. We specialize in digital products by design and marketing results through process. We are 3 years old and are on a mission to help companies build better digital products and drive meaningful marketing results.

 

Justin

Author Justin

Lead strategist & founder.

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