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hello@krftwrk.ca
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Strategy
April 2, 2018

BLiNQ Networks

Telecom leader bringing wireless access to hard-to-reach, remote areas.

Task

Lead generation and SERP ranking improvement.

  • Strategy

    Inbound Marketing, Chatbot, CRM Integration, Downloadable Content Creation

  • Design

    Branding, Web Design, User Experience

  • Client

    BLiNQ Networks

LEAD GENERATION THROUGH 100% ORGANIC GROWTH

120%

Organic Growth

1400+

Leads Brought In

35%

Bounce Rate

Growth without Ad Spend

 

With consistent publishing, website traffic increased by 97%, organic impressions went up 120%, and social media presence grew exponentially. They’re even ranking above Forbes, CNET, and CBC on some core keywords.

Getting Leads to hang out with Us

Good leads want good content. With a semi-automated chat bot, a lead qualifying survey, and 6 high-quality downloadable resources, we’ve seen over 1,400 leads enter the pipeline (without a single $ in ad spend).

Good Content Builds Trust

 

With a steady bounce rate of 35%, an average time on site of over 3 minutes, and an 11% conversion rate, users are both trusting and engaging with BLiNQ’s website. A well-built organic marketing strategy ensures all our leads are pre-qualified.

Commit to Inbound Marketing

Ran a persona workshop that helped us find the perfect target audiences and build the content strategy accordingly.

Integrate the Funnel

Added lead automatically to BLiNQ’s CRM and enrolled them in an email nurture sequence every time a lead is collected on the site.

Go straight to the Source

Designed detailed product pages for users to get what they came for right away. These pages are responsible for 20% of site sessions every month.

Let’s collaborate

Send us an email, to discuss a new project.

KRFTWRK is a digital design and marketing agency dedicated to building and selling exceptional digital products. Our specialties are prototypes and digital marketing strategy.