San Diego-based wealth management firm.
Full rebranding, website redesign and executing inbound and outbound marketing.
Increase in Monthly Website Sessions
Growth in Mailing List
Improvement in Organic Ranking
The new 9-page website, logo, and branding all play with past and future, modernizing the financial brand.
Elements like old school B&W images, editorial layouts, drawings, classic serif fonts and sepia paper tones are contrasted with modern boxy layouts, charcoal black and straight edges.
Approaching lead generation from a value-added perspective meant creating creative, unique content that truly served users.
A knowledge-packed blog, a Risk Tolerance Quiz, and timely campaigns like COVID-19 Emergency Relief Resources all had the subscriptions rolling in.
A happy middle ground for advertising a newly online brand was through local paid search ads. This way the brand reached its target audience immediately.
Created a brand that merged both old and new with old-school newspapers, plants, and photography in modern boxy layouts.
Created content across social media, email, and blog that provided real value for users while at the same time qualifying lead.
Defined the paid advertising strategy with one goal: get users calling the advisors. With local ads, we connected directly with our target audience.
KRFTWRK is a digital design and marketing agency dedicated to building and selling exceptional digital products. Our specialties are prototypes and digital marketing strategy.