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hello@krftwrk.ca
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Strategy
July 2, 2019

Capital Growth

San Diego-based wealth management firm.

Task

Full rebranding, website redesign and executing inbound and outbound marketing.

  • Strategy

    Lead Generation, SEO, Social Media, Email Marketing

  • Design

    Website Design, Website Copywriting, Branding

  • Client

    Capital Growth

BRINGING THE PAST, PRESENT, AND FUTURE TOGETHER

54%

Increase in Monthly Website Sessions

93%

Growth in Mailing List

20%

Improvement in Organic Ranking

Old Meets New

 

The new 9-page website, logo, and branding all play with past and future, modernizing the financial brand.

Elements like old school B&W images, editorial layouts, drawings, classic serif fonts and sepia paper tones are contrasted with modern boxy layouts, charcoal black and straight edges.

Lead Generation Through Education

Approaching lead generation from a value-added perspective meant creating creative, unique content that truly served users.

A knowledge-packed blog, a Risk Tolerance Quiz, and timely campaigns like COVID-19 Emergency Relief Resources all had the subscriptions rolling in.

Testing the Outbound Waters

 

A happy middle ground for advertising a newly online brand was through local paid search ads. This way the brand reached its target audience immediately.

Build on Solid Foundation

Created a brand that merged both old and new with old-school newspapers, plants, and photography in modern boxy layouts.

Serve your Audience

Created content across social media, email, and blog that provided real value for users while at the same time qualifying lead.

Know Who to Reach

Defined the paid advertising strategy with one goal: get users calling the advisors. With local ads, we connected directly with our target audience.

Let’s collaborate

Send us an email, to discuss a new project.

KRFTWRK is a digital design and marketing agency dedicated to building and selling exceptional digital products. Our specialties are prototypes and digital marketing strategy.