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32 Britain Street, Suite 100, Toronto, ON, M5A 1R6
hello@krftwrk.ca
Ph: +1.647.916.0048
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hello@krftwrk.ca
September 1, 2019

CNIB

Empowering people impacted by blindness live their dreams.

Task

Enhance the legacy in-store sales approach and adapt the concept for a digital transformation focusing on online purchases.

A 102-YEAR-OLD CANADIAN COMPANY WITH AN AMBITIOUS PLAN: A FULL DIGITAL TRANSFORMATION

290%

ROI

50%+

Increase in Daily Conversions

100+

Growth Experiments

The Most Successful Program in 102 Years

Our comprehensive campaign was the highest performing advertising campaign in the history of the organization, with a final Return on Investment of 290%.

Experiment, Fail, Learn, Repeat

 

Over 100 experiments drove 600K+ people in Ontario every week, with a 50% increase in daily purchases.

An Experience That Brings People Together

The community was highly receptive to the messaging and the campaign received hundreds of positive reactions and comments.

Advertise for a Good Cause

Executed an innovative performance-based digital marketing program that strictly focused on online sales while raising brand awareness.

Innovate Digitally

Used a well-diversified digital plan that combined paid search, paid social, programmatic, native advertising, and remarketing.

Utilize Martech

Leveraged first and third party data to define audiences using digital data signals from combined sources.

Let’s collaborate

Send us an email, to discuss a new project.

KRFTWRK is a digital design and marketing agency dedicated to building and selling exceptional digital products. Our specialties are prototypes and digital marketing strategy.