Flexhelp
Flexhelp instantly matches vetted temporary dental staff with dental offices.
Inspired by the shape of a smile, we used a concept that explores the many patterns and simple shapes that can be made from a thick and geometric circular line. The illustration style and overall layout are geometric and sharp to emphasise the tech/app side of it, while the soft welcoming colors are friendly, and reminiscent of classic medical scrubs.
We designed a website to appeal to a younger demographic of working professionals looking for temporary work opportunities through online platforms. We brought in semi-bold and sans-serif typography for the clean and professional feel. Trust and authority is conveyed by the use of firm, sharp-edged and dark navy blue navigational items and typography. These elements work together, like temporary workers and clinics, to ensure the website design and Flexhelp are a perfect match.
Task
Friendly and modern website design with art direction inspired by connecting temporary workers and clinics