Planned Parenthood Direct

Providing creative direction and a brandbook for all assets and ads, we created carousels, single units, videos and animations. This led to a 20% drop in cost per install and an average ROI of 190%.

Paid campaigns spanned multiple channels including Google Universal, Apple App Store, Snapchat, Facebook, Instagram, and Spotify, for both iOS and Android.

Segmenting campaigns by state, age, and interest helped optimize results month over month, resulting in a 43% Increase in Monthly Revenue from Paid.

While the install volume was very high, conversion volume wasn't as great. So we took a look into the funnel and found places where users were dropping off. Based on that, we created a push notification strategy to help get those users across the line.

Upgraded the best performing ad creative and refreshed it to reflect the app's UI while also playing with some brand elements to liven it up.

Segmented campaigns and set aside a portion of the monthly budget to test new platforms so that we never miss a potential opportunity.

Developed a push notification strategy where users dropped off to push them further down the funnel and increase conversions.