Sowingo

Changes to the new website’s information architecture led to a 70% drop in bounce rate, a 111% increase in session duration, and a 130% increase in pages per session.

With the launch of the new website, all paid media creative was updated to match the brand. Users are served one experience from first touchpoint to conversion. Conversion rate went up 124%.

Frequent experimentation and brand standardization are crucial tactics to optimize performance. This strategy doubled site traffic through paid media while maintaining a low CPA on GoogleAds, Facebook, and Instagram.

Migrated onto a CRM to bring content marketing to Sowingo’s fingertips. Their team is now fully equipped to deploy SEO strategies and new product launches.

Combined playful dental supply illustrations with clean shots of the UI, tied together with modern yet reliable shades of blue and green.

Defined the paid advertising strategy with one goal: get users booking demos. With frequent experimentation and optimization, we secured a low CPC and a high engagement rate.

Developed honest, reliable messaging and visual elements that brought to life the trustworthiness of the product.

Envisioned a new website experience with a high-converting lead generation funnel through a built-in chatbot.

Transformed weekly theme-based paid marketing messaging and creative ad pieces based on real performance.

With an enhanced, trust-focused consumer experience on the website, we recorded an increase of 30% in sessions and a 17% decrease in bounce rate right after launching.

A focus on conversions with a chatbot that supported the qualification process, sales, and marketing resulted in monthly leads almost doubling, at a 97% increase.

Rapid theme experimentation and brand standardization led to social CPA decreasing by over 101%. Search campaigns recorded a 62% decrease in CPA.