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Strategy
June 3, 2019

Sowingo

Cloud-based eCommerce platform for dental practices.

Task

Full website redesign and executing paid advertising campaigns.

  • Strategy

    CMS Transition, Paid Social

  • Design

    Website redesign, Art Direction, UX Design

  • Client

    Sowingo

PLAYFUL ILLUSTRATION MEETS DENTAL INVENTORY

70%

Drop in Bounce Rate

124%

Increase in Conversion Rate

65%

Growth in Traffic from Paid Campaigns

Better Flow, Higher Engagement

Changes to the new website’s information architecture led to a 70% drop in bounce rate, a 111% increase in session duration, and a 130% increase in pages per session.

One Brand

With the launch of the new website, all paid media creative was updated to match the brand. Users are served one experience from first touchpoint to conversion. Conversion rate went up 124%.

Testing Makes Perfect

Frequent experimentation and brand standardization are crucial tactics to optimize performance. This strategy doubled site traffic through paid media while maintaining a low CPA on GoogleAds, Facebook, and Instagram.

Design for Growth

Migrated onto a CRM to bring content marketing to Sowingo’s fingertips. Their team is now fully equipped to deploy SEO strategies and new product launches.

Mix Work and Play

Combined playful dental supply illustrations with clean shots of the UI, tied together with modern yet reliable shades of blue and green.

Bring Leads In

Defined the paid advertising strategy with one goal: get users booking demos. With frequent experimentation and optimization, we secured a low CPC and a high engagement rate.

Let’s collaborate

Send us an email, to discuss a new project.

KRFTWRK is a digital design and marketing agency dedicated to building and selling exceptional digital products. Our specialties are prototypes and digital marketing strategy.

Build Trust

Developed honest, reliable messaging and visual elements that brought to life the trustworthiness of the product.

Reinvent Consumer Experiences

Envisioned a new website experience with a high-converting lead generation funnel through a built-in chatbot.

Create Rapidly

Transformed weekly theme-based paid marketing messaging and creative ad pieces based on real performance.

Real People, Real Engagement

 

With an enhanced, trust-focused consumer experience on the website, we recorded an increase of 30% in sessions and a 17% decrease in bounce rate right after launching.

High Engagement, High Conversion

A focus on conversions with a chatbot that supported the qualification process, sales, and marketing resulted in monthly leads almost doubling, at a 97% increase.

Paid Channels

 

Rapid theme experimentation and brand standardization led to social CPA decreasing by over 101%. Search campaigns recorded a 62% decrease in CPA.

Let’s collaborate

Send us an email, to discuss a new project.

KRFTWRK is a digital design and marketing agency dedicated to building and selling exceptional digital products. Our specialties are prototypes and digital marketing strategy.