Your website is the only space on the web that’s truly yours. Choosing a Content Management System (CMS) is one of the first hurdles you’ll come across while hunting for that perfect space.
You’ve got a lot of viable options. But if you want to save time, effort, and money, ask yourself this: how much coding is too much coding?
WordPress, Hubspot, Shopify, Wix — each one has its benefits. Each one requires a certain amount of coding experience. Only one, however, is ideal for your business. Earlier this month, our team’s CMS experts sat around the digital campfire to discuss everything related to website builds.
Check out our recap to learn the basics of choosing the ideal CMS.
Meet the Team
How to Choose the Right CMS for Your Website
No-Code Editors Vs Custom Coding From Scratch
Popular No-Code Editors for Website Design
A drag-and-drop CMS that courts the front-end focused content designers. There’s enough customization and templates here to get crafty, and the tools allow for some fun content creation.
A great CMS to get up and running fast, Wix is a beginner’s dream. You won’t find as much freedom as other no-code CMS, but the fenced-in environment is part of its mainstream appeal.
Competing directly with WiX, Squarespace helps users create fast, slick websites with very little experience. The only issue? Tight restrictions and limited templates mean if you’ve seen a handful of Squarespace sites, you’ve seen them all.
Want the ease of Wix’s ecosystem with less restriction? Editor-X aims to draw in the web agencies and designers with expansive tools that require no coding skills. Note that you can’t use Wix and Editor-X at the same time — you’ll have to choose.
What’s the Catch? No-Code Can Be Restrictive
One thing our team could all agree on is that CMS options like Wix and Webflow are quite restrictive. This can lead to issues down the road. When creating a digital marketing campaign, for example, designers and developers want as much freedom to achieve the campaign goals as possible.
Creating that perfect representation of your brand can be tricky when a program wedges you into specific styles. If you’re building your website solo and want some advice, Vanessa makes a point to mention that out of the no-code options, some are better than others.
Step Back and Consider the 2021 CMS Ecosystem
To have even a chance of ranking on Google, you’ll need to keep up with the ever-evolving digital space. That means publishing a steady stream of content.
Another advantage of CMS is that you can hire experts to build the website, and once it’s done, you’ll own the tools to add content in the future Building sites from scratch limits how many resources you can allocate to creating new content.
In 2021, there really is no point in building sites from the ground up because WordPress does it so well. Also, WordPress accounts for over 40% of the world’s websites. Its closest competitor, Shopify, accounts for just 5%. That means Google and other search engines favor sites built on WordPress because they engage with them so often.
The World of WordPress
Having nearly half of the Internet’s websites on one CMS has its advantages. You can build your custom code on top of WordPress or choose from a medley of no-code treats.
Think of WordPress like grabbing a shopping cart at the supermarket — there are lots of editors, custom themes, and eCommerce plugins to pick up off the shelf. At the end of the day, what matters most is the dish you plan to serve your guests.
Some of the plugins we mention are:
Want to know which CMS is ideal for you? We set up a mock contest to explore some of the best CMS options for specific businesses. Watch the full KRFTWRK webinar to see which CMS takes home the trophy. (Hint: it begins with W and ends in Press.)
In today’s online landscape, the choice isn’t if you’ll go with a CMS, but which one best helps your brand, entices your customers, and scales with your goals.
Interested in harnessing CMS for your business?